The more we’re transported into stories, the more we suspend our disbelief. Consequently, as we find ourselves wrapped up in the world and characters and events of a story, we develop more positive associations with the story’s messages. This is why storymakers are always looking for new ways to immerse their audiences in rich, multisensory experiences.

Storymakers are always looking for new ways to immerse their audiences in rich, multisensory experiences.

Creators have already been working for hundreds of years to bring engaging sensory experiences into storymaking. Theatrical performances have incorporated music, sound and lighting effects, smell, and even touch. Museums have used audio, video, and now augmented and virtual reality to help visitors engage with what they’re learning. Video games have evolved to leverage haptic response, weighted keys, adaptive music and ray tracing, all in pursuit of a more immersive experience.

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