Spell Check, Proofread
We all know the importance error-free content. While machine intelligence is great, it cannot replace a human proofreader, especially when it comes to context. However, there are good online tools like Grammarly and Typosaurus that can be helpful for a final spell and grammar check. You can also use Screaming Frog to check for spelling and grammar errors for sites that are being migrated or redesigned. Simply check the options on Configuration > Content > Spelling & Grammar and then set the desired language or let it auto select.
Count the Words on a Page
Writing with the reader in mind is the best answer to the question, “how many words should be on a blog post, home page or any other kind of page?” As a rule of thumb, 300-500 words is the current baseline for content pages.
A more effective approach, however, to the generic 300- to 500-word count, is starting with the question, “what do I want a person to do or learn on the page?” Once you have that answer, then write to achieve that goal. Ensure content is robust by addressing as many dimensions of a topic as possible. This helps satisfy the searcher’s curiosity and will allow the reader to see the site as an authority on the subject matter.
Link Content Contextually to Gain Authority
Developing a strong linking strategy is critical to site navigation, user experiences and how search engines understand and value information on your site. In a nutshell, a smart linking strategy is too valuable to ignore.
As search engines continue to evolve, so will the need for smart linking strategies and SEO best practices.
Check for Duplicate Content
Google penalizes sites if they are using duplicate content from other sites or even within a site. Google emphasizes and rewards unique, fresh and high-quality content that is valued by the searcher. Avoid the Google penalties and use services like Copyscape and Siteliner to check for duplicate content. You can also use Screaming Frog to check for duplicate content on sites that are being migrated or redesigned. Simply check the options on Configuration > Content > Duplicates and then check the options for indexable pages and near duplicates.
While each website has a unique purpose, they each should have some basic pages to help the user experience. Pages like a 404 page help let the searcher know the information they are seeking cannot be found on the site. A smart 404 page will offer a list of related topics and a search bar. Examples of “should have” pages are:
- 404 Page
- Thank You Page
- Disclaimer Page
- GDPR (if applicable)
- CCPA (if applicable)