Dove is doing it again—bringing out your true emotions after watching their videos (in my case, tears). In other words, they’re creating a video and social media campaign that could help women realize their inner and outer beauty.
Crying is a side effect. The videos tend to have that effect on me.
It is estimated that only 4% of women around the world consider themselves beautiful. This is because women see over 200 negative body image advertisements on television per day and this could be a direct extension of marketing schemes encouraging women to purchase perfection.
A Question of Legacy
The “Legacy” campaign, which launched at the end of September, features a 3-minute short film that shows the way girls feel about their beauty. It begins with how their mothers and role models feel about theirs.