First, Dove beauty asks the mothers how they feel about their bodies. In a separate session, they ask the daughters the same question.
When the moms read their daughters’ answers, they were shocked at the similarities. The daughters had inherited the mothers’ ideas of beauty, right down to liking their legs because they’re good for running.
At the end of the video, Dove beauty prompts: “What’s your beauty legacy?”
What Do You #feelbeautifulfor?
Dove continues the conversation via social media by prompting women to share what beauty means to them with the #feelbeautifulfor hashtag. The submissions are inspiring:
- #feelbeautifulfor spending part of your day to help someone else
- #feelbeautifulfor loving yourself
- #feelbeautifulfor my little T-Ball player
- #feelbeautifulfor being a two-time cancer survivor
- #feelbeautifulfor loving my age
The tweets and Instagram images are pulled into a feed on dove.us/legacy. Dove beauty has also linked up with other brands and popular blogs to giveaway products to women who use the hashtag. Women from all over are revealing answers as diverse as they are. Dove’s Self-Esteem Educators also chat with customers about self-love to further engage them.