The Science and Impact of Master Brand Storytelling
The modern CMO must be many things — a data czar, a thought leader, a product marketer, a growth Sherpa, and the tie that binds the C-suite on customer decisions. In an age when brand attachment trumps loyalty and emotional connection outweighs price, how important is master or parent brand storytelling in the mix?
This white paper will explore the value of master brand storytelling. We’ll define the opportunity, prove the value through proprietary and secondary research, share success stories and give you the tools to put it in place in your organization.