Colorful blocks connected by branching white lines on a blue background, representing the complex paths customers take when discovering and interacting with brands in the age of AI.

Sitting down with strategy leader Jamie Jeffries to discuss customer experience in the age of AI 

Key takeaways:  The customer experience now begins beyond brand-owned channels, as AI has fundamentally changed how people discover and evaluate brands.  Content has a bigger role in AI search and...

Blue abstract pattern of interconnected medical cross icons illustrating connected healthcare content and digital patient experiences.

From search to care: Why trust must anchor healthcare content strategy 

Key takeaways  Patients are making healthcare decisions long before they schedule an appointment. An effective content strategy shapes those decisions across search, AI and digital experiences. ...

Abstract orange and yellow gradient with vertical lines and the words “What it means to be visible,” illustrating how brands achieve visibility in AI-powered search.

The answer-ready brand

Digital visibility has followed a familiar model for brands. Rank well, earn the click, bring visitors to that brand-owned experience and convert that attention into action. Search engine optimization (SEO) tactics remain important, but the familiar model...