What Can PACE Craft For You?

    When it comes to content programs that drive business, one size does not fit all. Our multi-channel programs are the result of customized strategy that delivers the right message to the right audience on the right platform at the right time.

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    1. Content

      The good kind is not accidental. It’s intentional and well-crafted by editors, experts and digital specialists passionate about your brand and audiences.

    2. Engagement

      Our programs cultivate engagement through great storytelling bolstered by strategy—audiences grow, mobilize and act.

    3. Results

      Pace has a rigorous dedication to analytic insight—maximize content performance, elevate the content experience (and vice versa).

    Our Work

    New and long-time clients have seen measurable success from our multi-channel content programs. This stuff works.

    Four Seasons Magazine

    Four Seasons Magazine

    Verizon Wireless – Solutions Lab

    Verizon Wireless – Solutions Lab

    Southwest Airlines – Spirit Magazine

    Southwest Airlines – Spirit Magazine

    Multicultural

    Multicultural

    AAA Living

    AAA Living

    Our Clients

    Our client roster includes several Fortune 500 companies in various industries including telecommunications, finance, luxury hospitality, travel, grocery, trade and non-profit.

    American Cancer Society
    Delta Air Lines
    Four Seasons Hotels and Resorts
    Southwest Airlines
    The American Automobile Association (AAA)
    Verizon Wireless
    Walmart
    Wells Fargo

    Our People

    Internationally recognized. Industry influencers. Thought leaders.

    Bonnie McElveen-Hunter

    CEO & Owner / Chairman of the Red Cross and Former U.S. Ambassador to Finland

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    The daughter of a determined school teacher and heroic U-2 pilot, Bonnie is always reaching for the next challenge, whether it’s with Pace Communications, service to country or volunteer leadership. As ambassador to Finland, Bonnie organized the Helsinki Women Business Leaders’ Summit, in which female CEOs from the United States, the Baltic region and Russia created a business model to be replicated in other parts of the world. Bonnie is one of the nation’s most successful woman entrepreneurs, and she always finds time to give back. She received the United Way’s 2004 National Alexis de Tocqueville Society Award for her leadership and exemplary service to her community and nation. Previous recipients of the award include Bob Hope and Jimmy Carter. Continuing her dedication to national and community service, Bonnie is the chairman of the American Red Cross.

    Craig Waller

    President

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    Craig oversees the content operations at Pace and is responsible for the strategy and development of our client business. He has extensive experience in heading up digital, design and content agencies within the world’s leading marketing services agency groups. He co-founded the top-five UK custom publishing agency Cedar Communications and has run digital and content agencies within the Omnicom and WPP agency groups. He works closely with all of our clients at a senior level in helping to shape and guide their content marketing strategies.

    Leigh Ann Klee

    Chief Operating Officer and Chief Financial Officer

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    A CPA, Leigh Ann is responsible for all functional activities and policies related to treasury and finance, accounting, budgeting, insurance, financial analysis, information technology and business planning. Leigh Ann is currently on the board of the Cone Health Foundation as well as on the executive committee as treasurer. She previously served on the boards of United Way, Juvenile Diabetes Research Fund and Junior League.  Before joining Pace in 1997, Leigh Ann worked for The Walt Disney Company in corporate finance, and Ernst & Young. She earned her B.S. in Business Administration and Master of Accounting from The University of North Carolina at Chapel Hill.

    Ed Calfo

    Executive Vice President

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    Ed oversees publications for several key clients, including Toyota, the American Cancer Society, and US Airways Magazine. Additionally, the print production department reports to Ed. Prior to joining Pace in 1987, Ed was vice president of operations for weekly trade magazines published by Communications Today. Previously, he was senior vice president and chief auditing officer for BPA, a magazine circulation audit service firm.

    Jacqueline Hughes Ponzoni

    Senior Vice President, Custom Content

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    Jaci has been at the forefront of creating innovative custom content programs for leading brands that include Verizon Wireless, Wells Fargo, USAA, Syngenta, Four Seasons Hotels & Resorts, Carlson Rezidor Hotels and AAA. She leverages her experience across travel, healthcare, financial services, insurance and technology to lead creative and account teams in delivering award winning business-to-business, business-to-consumer and business-to-employee content marketing programs. Jaci wrote and edited for daily newspapers and for the trade publication Furniture Today before joining Pace as editor of a hotel travel magazine. Jaci is a graduate of the University of North Carolina at Chapel Hill School of Journalism and Mass Communications. She currently serves on the board of the Custom Content Council.

    Dana Adams

    Senior Vice President, Content Solutions

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    Dana has 20 years of custom-content industry experience. He has specialized in financial services content for most of his career, while also leading content teams in program strategy development and execution for retail and packaged-goods leaders. Currently Dana heads Pace’s financial services vertical, overseeing programs for USAA and Wells Fargo. Prior to joining Pace, he helped launch and develop custom-content operations with financial services focus at Time Inc., Hearst/Dow Jones and most recently oversaw financial communications programs at Meredith Integrated Marketing. While at Meredith, he led teams on diverse programs for Chubb Personal Insurance, The Principal, Liberty Mutual and MetLife.

    Our Thinking

    Get inside our heads—thoughts, observations and musings from the Pace blog.

    April 22, 2014
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    5 Digital Marketing Trends to Follow in 2014

    5 Digital Marketing Trends to Follow in 2014

    April 17, 2014
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    A Content Marketer’s Guide to Understanding Web Video

    A Content Marketer’s Guide to Understanding Web Video

    April 15, 2014
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    Content with Heart: The Gift that Keeps on Giving

    Content with Heart: The Gift that Keeps on Giving