An apparel retail brand that’s made huge strides in identifying and targeting a new consumer is the classic Champion brand. By blending nostalgia with innovation and consumer trend influence, Champion has successfully reinvented its brand to be back on top. Just a few years ago, Champion was so generic you could find its products in a discount store. But through strategic market research and targeting shifts, the brand was able to identify its two key markets, athletic wear and a trendy clothing line, and then position itself to stand out in those markets to the younger audiences. Today, you can still find your classic fleece sweatshirts and pants in most big retailers or go for the more exclusive, trendier lines found in specialty stores and flaunted by celebrities.