When it comes to social media, Bravo is very active in the space. On bravotv.com, the network pushes to the women’s own social profiles quite frequently, often embedding their social posts within Bravo’s website content. This provides another avenue for viewers to connect on an intimate level. Also, each show has its own dedicated channels—allowing for more targeted messaging.
Check out this recent post on Bravo’s site for a better look at how this is done.
One of the most-anticipated episodes (or three episodes, in some cases) is the reunion show, during which host Andy Cohen reads questions from viewers on social media. But it doesn’t stop there; he also hosts “Watch What Happens Live,” where stars from various Bravo shows join his late-night talk show.
The party continues online afterward, where viewers can tune in to the WWHL after-show. This keeps the conversation going both on and offline about each series, even when it isn’t currently airing. (For example, he might have Kenya from Atlanta to discuss the latest episode of Beverly Hills, even though Atlanta’s new season won’t start for a few months.)
Bravo takes advantage of using numerous channels and social profiles to reach its audience, differentiating each of the “Real Housewives” franchises. They keep up the conversation continuously between seasons and have found new angles to engage their audience with Housewives-related content.
“The Bachelor” and “The Bachelorette”
The Bachelor series on ABC is another show that has taken a cross-promotional route to getting the word out and engaging with fans and followers. ABC keeps both “Bachelor” and “Bachelorette” as separate entities online (as well as the spin-offs, including “The Bachelor Wedding”), each with their own section on abc.com and their own dedicated social profiles. While they exist separately, they do work together.
Using the shows’ social channels to support each other has helped increase visibility of their content and boost conversation about their show across the board. Not every Facebook fan or Twitter follower sees all of their posts, and not every Facebook fan or Twitter follower subscribes to both of the show’s updates. By cross promoting them, they’re able to cover all their bases and increase the chances for more eyeballs on the content.
For example, to promote the season premiere of “The Bachelorette,” “The Bachelor” posted a tweet and linked to its counterpart’s Facebook page where viewers can voice their opinion about which bachelor contestant deserves the first rose: